Unit 1: Technological Convergence

Technological Convergence refers to many different media related tasks that used to be done on multiple devices that can now be done on one device. For example: making a phone call, watching videos, playing games and listening to music all used to have to be done on different devices. However, now all these tasks can be done on one device such as an iPhone.

Media companies have slowly begun to utilise this, offering multiple of there products on the same device. This makes it easier for the consumer to consume there content making them more likely to do this.

Technological convergence also benefits distribution of media products. Conglomerates can use there different platforms to advertise other products they have produced. For example: a YouTube network could advertise videos they produce on social media outlets, to watch the videos all the consumer is 'tap' or 'click' onto them, instead of having to switch to a completely different device.