Black Panther is in cinemas now. The production budget was 200 million USD and it has made 909.8 million USD at the box office. It was distributed Walt Disney Studios Motion Pictures in both the UK and USA.
The film was released in "Black History Month" and gained a lot of traction on social media, especially Twitter as a lot of people were talking about it. The film is also the return of a franchise from 1998 so many fans of the previous film were intrigued to see the revival.
Disney-Marvel also spent a lot of money promoting the film on hit American TV shows such as Jimmy Kimmel but also but some money into promoting it around the Winter Olympics (as they new these would have huge audiences) - this means they actually spent a lot of money on external advertising, 37 million USD was paid to NBC and NBC Sports.
Disney did also use its synergy to promote the film. A whole new merchandise range was released in the Disney Store (global eccomerce websites and retail stores that would of caught the attention of people looking for other products as well). They also released the sound track to the film as an album with artists Kendrick Lamar and The Weekend.
The film was also advertised on the main Disney.com website, DisneyLife and Disney channels.
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