For Twitter and main Instagram Feed:
Similar adverts to this have appeared on the BBC Three Twitter account to this, mainly focusing on imagery from the production usually with some casual comment about the show. The quote in this advert is meant to give an insight into the action and make people more likely click to view
Bright colours are used across BBC Three which is why the contrasting blue, yellow and pink are used here. These will also help draw attention to it in people's feeds which people often scroll through relatively quickly - it is important to catch the eye of the viewer.
The image is representing "Sheena" one of the main characters in the TV series. This image was taken from Google Images, however, if the programme was actually being produced by the BBC then photographs would be taken of the character specifically for the show with release forms signed to grant use of the photograph, therefore this image is simply a placeholder that will be used throughout this mock-up of the campaign for Cambridge Technical qualification.
The music was sourced by looperman.com and is licensed to be used commercially making it suitable for the advert. It was downloaded and then looped further and edited to fit the timings of the advert using Adobe Audition.
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The original background in the image of "Sheena" was erased using the "Background Eraser Tool" in Adobe Photoshop and the white surrounding was added using the paintbrush tool.
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The text was written and stylized in Adobe Illustrator using the ident template I had made previously. The font used was "Diogenes" and was downloaded from '1001font.com'. It can be used as it is licensed for commercial use.
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All of the assets were then brought together in Adobe Premiere Pro. The final video was exported in 1920x1080 HD as a .mp4 file. This allows it to meet the criteria of all social media services allowing it to be published and shown to viewers without issue. The BBC Three logo was downloaded from the BBC website. If this was a campaign by the BBC they would have granted usage rights for the logo so it would be suitable for use. All other graphics were created by myself, using the colour scheme observed on the BBC Three website so it appears to match 'the look' of the brand. The movement of the graphics was created using keyframes in Premiere and then motion blur and fade in/out effects were applied using Adobe After Effects.
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For Instagram Story:
The inspiration for the production of the Instagram story advert came from the BBC Three stories on Clique and Killing Eve plus posts on the BBC Radio 1 (another BBC brand targeting the same audience) Instagram feed and story. Both often allow users to interact with posts by asking questions or polls before a call to action to watch and listen to content.
The same backing music was used and edited in the same way as the advert above.
The image of the main character 'Amena' was taken from Google images as above, with the view that if the production was real it would be able to be taken by the crew and permission granted via release forms - therefor this image is also a 'placeholder' for the purpose of this work towards the Cambridge technical qualification.
The union jack image downloaded from Pixabay.com and is licensed for use commercially making it suitable for use.
The images were edited in Photoshop, text created in Illustrator and motion graphics created in After Effects - all as described in the above advert. It was all brought together in Premiere Pro. As this advert is going to be published in Instagram Stories the viewing will be vertical on a smartphone. So the frame was set to 1080x1920 to cater for this whilst remaining high quality. The advert was also extended to run for 15 seconds - the maximum an Instagram story can run for.
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