Unit 1: Cross Media Companies & Synergies

Cross Media are companies that work across multiple industries such as the BBC (Film, TV, Radio & Online Content). They have the ability to plan, produce, market and gain audiences for media products.

Vertically Integrated media company - separate companies (usually all owned by a conglomerate) that work one after the other to produce a media product. Such as production (BBC Films) -> distribution (Candella UK) -> consumption (Netflix).

Horizontally Integrated media company - separate companies within different media industries (usually all owned by a conglomerate) such as TV, Print and Online to expose a product to its maximum. An example would be BBC Top Gear (the programme on tv, the official magazine and the website).

Synergy - the interaction or cooperation of two or more organisations (usually within a conglomerate) to produce a combined effect greater than the sum of their separate effects.