BBC Trailers usually run between 30 seconds and 1.5 minutes. My advert runs for 40 seconds, similar to adverts by the BBC from "The Victim" and "Ghosts" which are also BBC Dramas. These adverts don't feature voiceover, mainly just clips from the show separated by dip to black effects to show how they are from different moments throughout the show. BBC Three adverts, like this one for "Killing Eve", usually feature a specific end card to show how and where to watch the programme as they are distributed through iPlayer, rather than a normal BBC channel. I used these adverts as a reference to structure my advert so have used similar techniques.
My TV Advert:
The advert consists of a combination of stock footage and original footage shot by myself. This was done because I was not able to travel to all the locations the TV programme would have actually been filmed (some of them being international). If the programme had actually been produced by the BBC footage from the shoot could have been used. All footage that has been used, however, is used with the correct permission and licenses:
- The BBC Ident at the start of the advert would be able to be used as the advert is for the BBC.
- Both the 'flag fingerprints' in the graphic are from Pixabay and are "free for commercial use, no attribution required".
- The map outline was created by myself in Adobe Illustrator using the 'pen tool' and the map background was from Pixabay and is "free for commercial use, no attribution required".
(click to enlarge)
- The overhead shot of fields was from Pexels and is "free to use" for all purposes.
- The video of tents is taken from BBC News, which can be used with credit.
- The campfire clip was from Pexels and is "free to use" for all purposes.
- The clip of the nurse in the hospital was from GreenLight Stock Footage and can be used "for any purpose" under the Creative Commons License.
- The video of the plane taking off was taken from Pexels and is "free to use".
- The video of the main climbing into the moving truck is taken from BBC News, which can be used with credit.
- The BBC, BBC Three and iPlayer logo would be used with permission from the BBC (the distributor).
- The music was created by Alex Van Zomerplaag and is used with permission.
- The voiceovers were carried out by Alex Van Zomerplaag, Eve Dyson (also features) and Archie White - release forms can be found here.
- The "ringing in ears" sound effect is taken from freesound.org and licensed by creative commons with attribution.
- The "heart rate monitor machine" was taken from freesound.org and is licensed by creative commons with attribution.
Sections of the video were filmed on a Canon 750D camera with Rode shotgun microphone in 1920x1080p at 24fps (to comply with TV standards). This alongside stock footage was brought together in Adobe Premiere Pro. "Dip to Black" effects were added in between clips to show the passing of time as the clips are from different parts of the programme - something which is used in many other adverts I watched as examples (such as 'Ghosts' and 'The Victim').
(click to enlarge)
The graphics to show the journey of the two main characters coming together were created in Adobe Illustrator and After Effects. The map was downloaded and the countries penned on within Illustrator, the animated lines and movement were then applied with After Effects using keyframe movements.
I attempted this in multiple ways. I initially attempted to do this by creating a globe in After Effects using Cinema 4D. However, I found it difficult to find high enough quality images to apply to the sphere I had created for it to look of an acceptable quality to the BBC when zooming in on the countries. This is why I resorted to this method, which I am pleased with the results.
(click to enlarge)
The audio was recorded in Adobe Audition and then brought into Premiere Pro, levels were adjusted of the different audio clips to make sure dialogue was clear with the sound effects still producing the desired effect.
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