Unit 20, P4: Billboard Adverts

Portrait 6 Sheet Billboard For Train Station

Billboard sizes are measured in sheets. The 6 sheet billboard is typically seen on public transport networks.

My 6 sheet portrait billboard for public transport networks:

- Images are taken from pexels.com and a licensed for commercial use. 

- Ident plus all text was made by myself in Adobe Illustrator CC.

- Drawings were drawn by myself in Adobe Illustrator. 

- The background image was taken from pexels.com and is licensed for commercial use. 

The billboard was put together using Adobe Illustrator. The first step was to import the background image and crop it to the size of the artboard. The size was set to 47.24'' x 70.87'' which is the standard size for 6 sheet train station billboards as I found on https://www.billboardadvertising.org.uk/size/6-sheet/.

I then created multiple layers for each item I added to the artboard so they could all be moved and edited in isolation. 

I then imported the ident from another illustrator document and resized it and placed in position before created additional text using the same Diogenes font to create the additional text (The font was downloaded from '1001font.com'. It can be used as it is licensed for commercial use) which was formatted in black text to contrast with the background. 

I then created the 'sketches' using the paintbrush tool. I wanted to find a 'brush style' that matched the 'faded map' and felt like they had been stamped or sketched on by hand. I chose a 'charcoal' brush as I believed this reflected that look. 

The images of the characters were cropped in Adobe Photoshop and a white surrounding applied before being exported into Illustrator and positioned on the billboard. 

The BBC Three logo was imported and aligned positioned with the remaining images.

Landscape 48 Sheet Billboard for Public Transport Networks

I created a landscape example of the billboard which could be displayed on larger billboards that are found across public transport networks like this:

My 48 sheet landscape billboard for public transport networks:

All of the same assets were used in the landscape as portrait billboard. They were just copied onto the larger 6.096m x 3.048m (standard size as stated on https://www.billboardadvertising.org.uk/size/48-sheet/) and repositioned within Illustrator.