Unit 1: Case Study - Attack The Block

Attack The Block - Trailer

Mise En Scene - Specifically shot at night to fit in with the 'gangs' being out 'up to no good' and to exaggerate the explosions.

In urban environment, south London sky line at night with big towering flats around, possibly to show poorer area these gangs come from (set on council estate).

Gang members are on BMX bikes and wearing tracksuit clothing with capped hats and hoods up - typical gang look.

Also carrying weapons such as knives and water pistols.

All trying to achieve the look of hooligan gang members who come from the poorer parts of the country.

Sound - A lot of use of non-diagetic sound, showing the monsters in the distance.

Sci-Fi style/gang style music to set the scene.

Sudden jump scares. Horrific sounding screams of monsters to represent that they are evil/bad.

Gang talking in slang language, Brewis in posh accent, Samantha in speaks in proper english + other local accents for local characters.

Camera - always looks up on more powerful character in the scene, level on characters the viewer can relate to? Down on less powerful characters.

Quite smooth movements (stabilised).

Extreme close ups to focus on gang members faces.

Editing - Sci-Fi text used in trailers and titles etc.

Colour grading used to make 'the block' look dark and unfriendly. Brighter colours used in female apartments.

SFX used for alien creatures.

Marketing

Traditional Marketing on Attack The Block: 

- DVD Releases (people see in DVD stores etc.). 

- Advertisement Posters (would be displayed at train stations etc.). 

- Articles in Magazines 

- New York Comic Con Q&A event 

- Merchandise T Shirts 

- Newspaper Reviews (The Guardian, Time Out). 

Digital Marketing on Attack The Block: 

- Official Website (exclusive extras about film. About story, extra details about cast and crew - backstories etc.). 

- Additional Videos and Clips (Interview with the director, videos with each of the characters). 

- Tumblr blog, allows the distributor to share constant information about the film (keeping in front of user all time - so they don't just see one ad then forget about). Also allows fans to comment and network with each other. Talk about film. 

- Attack the Block soundtrack released on iTunes for people to listen to separate. 

- A game was produced for fans to play, make them feel like they are involved in film? 

- Official Podcast about Attack The Block. 

- Podcasts from other outlets such as BBC 5 Live can easily be found. 

- Trailers and clips on YouTube - good like/dislike ratio, immediately people see positive feedback for film. Also comments section lets people see opinions of other viewers.

Attack The Block Website: 

- Attack The Blog originally used as a central hub for everything linked to the film. Allows fans to get extra content related to film (Soundtrack, game, merchandise etc). 

- Also to try and persuade potential viewers to go and watch the film by displaying trailers and providing a synopsis etc. 

Social Media: 

- Sites such as Tumblr and YouTube were used to provide fans with information and exclusives up to the launch of the film and after. This helps to keep fans interested in the film whilst they are waiting and keep it in front of people's attention even after the release.

Box Office:

- Budget: £8 million

- Money made at the Box Office: £4.1 million